Steer is a fresh thinking, highly energetic eCommerce and online marketing agency with international expertise. 

We specialise in all aspects of successful online retailing.

Our key services include:

Our work is carried out with dedication and in accordance with our set of (see below)

We remember the basics!

In this exciting online world it’s important to remember the core principles of Marketing: 

“The management process responsible for identifying, anticipating and satisfying customer requirements profitably”.

We will work with you to understand your customers and to ensure your online marketing is profitable.

Why Steer?

We look at the big picture; driving traffic to your website, converting this traffic to customers and retaining these customers.  We believe to serve you properly we need to understand all areas of your online retailing.  There’s little point in driving traffic if your website doesn’t convert enough to customers.  Similarly, there’s no point is paying large sums of money to acquire customers if you can’t retain them. 

Your customers will use multiple channels (touchpoints) to reach your website. As these online channels are closely inter-related, we pride ourselves in being proficient across all channels.  This multi-channel approach ensures consistency in your customer communication and eliminates duplication.

We believe online retailers should be achieving around 4% conversion.  Amazon converts around 9% of all traffic into sales. If you are not achieving a good conversion rate then you should be investing in your website, not driving traffic to it.

If you have a strategy for retaining your customers then their lifetime value will increase and you can afford to spend more acquiring customers and build your customer base very quickly.  We will help you plan and implement a strategy to achieve the results you want.

Who is behind Steer?

Conrad Heaven
Conrad Heaven has 10 years of experience in online marketing.  Conrad has recently returned from the UK where he gained valuable experience in all online marketing channels including: Search Engines (SEO, PPC), email, affiliates, shopping and price comparison sites, display advertising and social media.  Conrad has managed budgets of up to $4m and most recently helped launch a very successful eCommerce website for a leading natural healthcare company.

Conrad has a network of international specialists in areas such as web design and website programming that he engages to achieve the objectives of the client brief. 

The Customer Journey

Measuring sales from the customer source such as paid search is simple. This information is available in most web analytics packages.  However the typical customer journey detailed below is often overlooked when gathering customer purchasing insights:

  1. Attention e.g. viewed banner advertisement promoting your product
  2. Interest e.g. received email promoting your product
  3. Desire e.g. searched for your product on a search engine
  4. Action

Often the action or sale only occurs because you have communicated with the customer using multiple channels earlier in the buying process, yet the sale gets attributed to the last channel or ‘last click’.

We go beyond the ‘last click’ approach and use sophisticated software to evaluate the customer journey between and within channels. The key benefit of our approach is that it identifies the contribution of events earlier in the customer journey such as the research phase. These valuable insights allow us to make informed decisions by attributing the revenue across all the contributing channels. We have the market intelligence to invest with confidence and to optimise your online presence.

Our Beliefs and Guiding Principles

We are strong advocates of successful planning.  Execution takes less time and your online channels are easier to manage if there is a plan in place.   We can assist in the development and implementation of your Online Marketing Plan.

Guiding Principles

  • Accountability – We’re proud of what we do, we want you to be proud to be working with us. That’s why accountability runs through our organisation. Many of our clients have distinct performance criteria against which we are measured, all of them have an in-depth understanding of the effect our work has on their business objectives.

  • Ethical Solutions – We believe in proving to search engines why you deserve a top spot by developing strategies focused around how they rate you.  We will not support unethical affiliates.

  • Return On Investment –Everything we do, from a simple search engine submission to a optimising a new site is focused completely on driving your return. Not only that, we measure, prove and strive to improve.