1. Get your target audience right
List the groups you want to target or make sure you ask your client. If your client hasn’t profiled their customer base just ask them to describe their typical client.
2. Build your first ad
If you are planning to test multiple versions (which we recommend), just submit one version for each campaign, wiat for it to get approved, then create variations.
3. Ensure you have a great landing page
Whether you are sending traffic to your website or a Facebook app, ensure it relates to the ad and has a clear call to action.
4. Spend time on creative
The image is the most compelling part of a Facebook ad, so spend time finding (www.shutterstock.com) or developing the right images.
5. Build multiple ads
We find ads become stale after seven days. This, along with the fact that you should be testing ads against each other means you should have two new ads to run per week, per campaign.
By creating the ads upfront so can simply login weekly, and pause existing and enable new ads.
The ad title, image, and body need to be reasonably related to pass editorial review. Again, choosing relevant images and writing compelling ad copy are critical to receiving higher click through rates.
6. Measure response by demographics and geography
You campaign might be targeting all Kiwi women 25+ but you might find women based in Auckland aged 35-45 respond best. You can then allocate more budget to the best performing groups.
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