- Image via Wikipedia
Here’s a checklist you can follow to optimize your videos in YouTube:
Optimising titles for SEO
You have 99 characters to optimize your title text, so consider your target keywords and any other keywords you may want to rank for, but don’t forget including your branding and descriptive text.
Optimising descriptions for SEO
You have 5,000 characters, which is a lot, so use all that space to write as much about your video as possible. Because user ratings and views play a factor in your search rankings within YouTube (and therefore Google), make sure to ask for people to rank your video, but also share and embed your video.
Optimising tags for SEO
Useful for search terms you use in your title text and description, including names and branding.
Sharing options
Enabling Comments: It’s up to you whether you want to enable comments. Just remember: if you disable commenting, users will go elsewhere to talk about your video, your brand, or your message.
Enabling Video responses: These help boost views because they are automatically linked to your original.
Enabling Ratings: Ratings have a direct impact on your rankings, so make sure you set this to “yes.”
Enable Embedding: Blogs and social media shares really boost views, and help your message get to new audiences outside of YouTube, it’s a good idea to keep this enabled.
Enabling Syndication: Again, anything to boost your views will help your video rank higher in YouTube and Google, so keep this enabled.
Tips to get views
- YouTube considers a video “viewed” after eight seconds of runtime, so ensure you entice viewers beyond eight seconds.
- Embedding the video in your company blog or on product pages
- Post your videos to you Facebook page
- Use Google Adwords to drive traffic
YouTube is the best way to get great SEO results for your videos, and with a few simple tweaks you can to maximize views, ratings, and influence.
Need help with SEO? Call Steer – SEO Agency, Auckland
