- Image by HubSpot via Flickr
1. Know who you are targeting
This will help you define your Communications Strategy. Consider what content your audience wants. If you are a wine retailer you might communicate offers, wine tasting tips and wine humour.
2. Define your Communications Strategy (Don’t use in isolation)
Defining your article plan etc. across your channels e.g. web, email social media will enable you to identify gaps, integrate with other activity (e.g. PR) avoid duplication and re-enforce key messages.
3. Use monitoring tools
The best way to enter social media is simply by listening. Listen to what people are saying about your company, your products and services, your competitors etc. This will hep you to define a strategy. You can set-up free monitoring via Twitter.
4. Engagement is key to success!
Plan to actively engage in two-way communication e.g. ask your customers to review products or vote
Finally, ensure you have a Social Media Strategy before developing a presence
It can be too tempting to set-up a Facebook or Twitter profile to help push a single campaign. However, if these accounts aren’t revisited then you will be doing a disservice to your company.
Need help with social media? Call Steer – Social Media Agency, Auckland
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