What Social Media is Good For

Here are a few reminders why we love social media.

• Social media encourages and facilitate collaboration, Google Wave is a great example

• Social media brings together like-minded people around shared interests regardless of their geographical location or even language

• Social bookmarking (e.g. Digg & Delicious) enable people to find useful information quickly, avoiding the need to trawl through search results

• Wikis support conversing, sharing, creating

• Customer feedback software like feefo.com enable people to voice their opinions on products and services and assist prospective purchasers

• Social news software (e.g. Postrank) measures the popularity of articles helping you find “exactly what I was looking for”

• Social media is full of prospecting and lead-generation information (e.g. LinkedIn) for sales and marketing

• Social media enable companies to understand the mind-set of the online consumer

• Social media contain lots of information about your prospective employees, your customers and your competitors

• Social media rewards innovation through rapid virality.  Think of some of those great YouTube videos we have been passed over the years

• Blogs enable us to chronologically organize our knowledge and opinions and communicate them

• Video and audio podcasts enable quick easy learning at your convenience

Need Help with Social Media?  Call Steer – Social Media Agency

Related articles by Zemanta

• Social Media Revolution 2 (Refresh) (viralblog.com)
• The Social Revolution (slideshare.net)
• Should I really be bothered about Social Media Marketing? (antonrsa.co.za)

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