Email is great for customer retention and should give the best ROI out of all your online channels. 

Email is a fast, inexpensive, and effective way to communicate with your customers, especially when compared to direct mail, call centres and other traditional marketing channels.  However, people are overwhelmed with the number of email messages they receive daily. In addition, they are inundated with direct mail, telemarketing, print magazines, and TV ads and will only pay close attention to what is immediately important.

For your existing customers email is a great channel to keep them up-to-date with your business developments, advertise new offers and share information/articles that they will find useful.  For your prospects it is a cost-effective way to convert them to customers.

Whether you're preparing editorial or commercial content, make sure it is distinctive. Useful insights, product tips or 'how to’s' are examples of content that makes an impact. Make your content so good that your readers pass it along. Don't just feature links to articles written by other people. This is helpful content, but doesn't brand you as strongly as if you create your own.

Websites only convert a very small percentage of overall traffic to orders; the ‘non-converters’ are often unknown.  One of the common ways to capture the details of those ‘non-converters’ is to ask them to sign-up for your emails. This is the easiest way to quickly build a prospect database which you can subsequently market to.

For more information on our email marketing services, call or email us: 09 889 8020 or email@steer.co.nz

Email Marketing Strategy

To bring in new customers, retrieve the inactive ones and increase revenue from your existing customers. You need a cost effective email marketing strategy that will:

  • Increase volume of repeat visits to drive retention
  • Increase website conversion
  • Increase lifetime value of your customers
  • Increase average order values
  • Improve customer satisfaction
  • Increase your subscribers e.g. “send-to-friend” offers
  • Improve your knowledge of your customers
  • Improve your competitive positioning

How we can help
We can help with all aspects from initial set-up to complex personalisation.  Specifically, we can provide help with:

  • Developing an Email Marketing Strategy
  • Help you go beyond a regular newsletter e.g. auto-responders following sign-up and abandoned baskets, post-sale up-sell and cross-sell and surveys.
  • Maximising subscribers to your eNewsletter (see Top 5 Tips for Email List Building)
  • Choosing a cost-effective email software and setting up your account.
  • Design and build of email templates
  • Campaign analysis and recommendations
  • Personalisation: from including the recipient’s name to tailored content based on purchase history.

Useful Email Marketing Content

Optimising your Emails >>
Personalising your Emails >>
Top 20 Tips for Email Marketing >>
Top 5 Tips for Email List Building >>
Email HTML Creative Guidelines >>
SPAM Words & Phrases >>