Typically 30 – 50% of people landing on your website will leave immediately.  By enticing these people to register for your emails you have a chance to turn them into customers.

  1. Don’t go for quantity – the quality counts more in the long run.


  2. Don’t over-incentivise – a million pound draw for opt-in to a newsletter will attract the wrong people.


  3. The incentive should fit the offer – winning a golf day for a bathroom catalogue will attract the wrong people.


  4. Data capture pages should repeat the incentive and look the same as the landing page.


  5. Profiling questions during sign-up/registration should lead the right consumer to say yes – don’t try to sell at this stage.

For more information on our email marketing services, call or email us: 09 579 4269 or email@steer.co.nz

Useful Email Marketing Information

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