eCommerce and Online Marketing Specialists, Auckland, New Zealand
09 889 8020
Email List Building
Top 5 Tips for Email List Building
Typically 30 – 50% of people landing on your website will leave immediately. By enticing these people to register for your emails you have a chance to turn them into customers.
- Don’t go for quantity – the quality counts more in the long run.
- Don’t over-incentivise – a million pound draw for opt-in to a newsletter will attract the wrong people.
- The incentive should fit the offer – winning a golf day for a bathroom catalogue will attract the wrong people.
- Data capture pages should repeat the incentive and look the same as the landing page.
- Profiling questions during sign-up/registration should lead the right consumer to say yes – don’t try to sell at this stage.
For more information on our email marketing services, call or email us: 09 889 8020 or email@steer.co.nz
Useful Email Marketing Information
Optimising your Emails >>
Personalising your Emails >>
Top 20 Tips for Email Marketing >>
Top 5 Tips for Email List Building >>
Email HTML Creative Guidelines >>
SPAM Words & Phrases >>
Latest Blog Posts
- • AdWords and Analytics
- • SEO and Google’s Real Time Search Results
- • Facebook Places
- • Google AdWords Sitelinks
- • Google AdWords launches enhanced CPC
- • Improving visibility of your blog
- • SEO Tips
- • Google Adwords – Modified Broad Match
- • Online Marketing Tips
- • Google AdWords – Ad Copy Tips
- • Using Social Media to Rank for SEO
- • Social Media NZ – Facebook’s Like Button
- • How to Know When Your Site Needs SEO Before Social Media
- • SEO – The Perfect Link
- • SEO – Link Building Tips
- • Optimising your videos for SEO – Quick Checklist
- • Five SEO tips for eCommerce sites
- • 7 Social Media Uses for Small Businesses
- • Social Media Tips for Small Businesses
- • eCommerce Survey
Our Services
Latest Twitter Comments
- Thu, Sep 2nd
- steer_digital: AdWords and Analytics: With so many businesses using Google’s free Analytics service many must wonder, as... http://bit.ly/aeEKXZ Steer SEO 09:13 AM
- steer_digital: AdWords and Analytics: With so many businesses using Google’s free Analytics service many must wonder, as we do, i... http://bit.ly/amlTEu 09:13 AM
- steer_digital: 43 Paid Search Marketing Tools (And When To Use Them) - Search Engine Watch (SEW) http://bit.ly/b6NiIH RT @sewatch 08:30 AM
- Wed, Sep 1st
- steer_digital: SEO and Google’s Real Time Search Results: Image via CrunchBase Google Alerts, Google’s free content monitoring se... http://bit.ly/aiPDJs 09:34 AM
- steer_digital: SEO and Google’s Real Time Search Results: Image via CrunchBase Google Alerts, Google’s free content moni... http://bit.ly/aeYy8v Steer SEO 09:34 AM
- Mon, Aug 30th
- steer_digital: Facebook Places: Geolocation services like Foursquare are not new, however they haven’t taken off because they lac... http://bit.ly/95toeO 11:13 AM
- steer_digital: Facebook Places: Geolocation services like Foursquare are not new, however they haven’t taken off because... http://bit.ly/caybUl Steer SEO 11:13 AM
- steer_digital: Top tips for a positive social media footprint http://bit.ly/d4SpZU 09:32 AM
- steer_digital: Google launches home for real-time with alerts for social media monitoring http://bit.ly/d4eCsg 09:14 AM
- Fri, Aug 27th
- steer_digital: Google AdWords Sitelinks: Image via Wikipedia You might have noticed the blue sitelinks appearing in the organic l... http://bit.ly/aCbeGF 11:05 AM
- steer_digital: Google AdWords Sitelinks: Image via Wikipedia You might have noticed the blue sitelinks appearing in the ... http://bit.ly/9kPFhS Steer SEO 11:05 AM
- steer_digital: 8 Crucial AdWords Reports For Measuring Success http://t.co/LP7Y7xW via @sengineland 09:30 AM
- Thu, Aug 26th
- steer_digital: Google AdWords launches enhanced CPC: Image via Wikipedia This change in AdWords is best explained with an example... http://bit.ly/aHiKJh 10:50 AM
- steer_digital: Google AdWords launches enhanced CPC: Image via Wikipedia This change in AdWords is best explained with a... http://bit.ly/d4HvU5 Steer SEO 10:50 AM
- Wed, Aug 25th
- steer_digital: Improving visibility of your blog: We love Blogging! Not only does a blog help in SEO but it helps keep you up-to... http://bit.ly/cbzhyi 09:54 AM
- steer_digital: Improving visibility of your blog: We love Blogging! Not only does a blog help in SEO but it helps keep ... http://bit.ly/dBQeYy Steer SEO 09:54 AM
- Tue, Aug 24th
- steer_digital: SEO Tips: Image via Wikipedia Here’s a few SEO tips following recent announcements by the search engines. Homepage... http://bit.ly/bkymvV 09:41 AM
- steer_digital: SEO Tips: Image via Wikipedia Here’s a few SEO tips following recent announcements by the search engines.... http://bit.ly/bNx5Ii Steer SEO 09:41 AM
- steer_digital: Ford publishes its social media guidelines http://bit.ly/9bwkDR 08:56 AM
- Mon, Aug 23rd
- steer_digital: Make Google AdWords Bidding Features Work for You - http://bit.ly/dDocMv RT @sewatch 11:52 AM
- More »
Understanding the Search Marketing Industry
