Here are our top 20 SEO tips:

  1. Create great content, link to great content and great content will link to you.

  2. Use SEO to target you most important keywords (head) and Paid Search to target the less important (tail).

  3. If you are building a new website ensure you get the SEO experts involved early.

  4. Ensure Google indexes all your pages by submitting an index of webpages to Google using XML.

  5. If you have multiple domains ensure all point to the one domain using a 301 redirect.

  6. Where practical use keyphrases you are targeting within the domain name.

  7. Optimise pages for keyphrases and create themed pages.

  8. Use an excellent Meta Description for the homepage that encourages clickthrough, as this is often listed in the search engine results pages.

  9. Introduce user-generated content e.g. customer feedback and reviews

  10. Host your site in the country where most of your traffic will come from.

  11. Develop an ongoing link building program.

  12. Include geographical qualifiers such as countries and cities in title tags.

  13. Use the Google Adwords Keyword Tool to identify potential keyphrases to target.

  14. Create new pages and amend content to cater for internal site searches that return few or no results.

  15. Use popular tools to report on your natural search rankings e.g. www.webpositiongold

  16. Review sites that already link to you and improve the effectiveness of these links.

  17. Facilitate social bookmarking.

  18. Develop a social media presence e.g. Twitter, Facebook, Company Blog.

  19. Use cascading style sheets (CSS) to reduce page weight.

  20. Use Google Toolbar to evaluate PageRank for potential link partners.

For more information on our SEO services, call or email us: 09 579 4269 or search@steer.co.nz

SEO – useful links

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