Link building is the process of building quality internal and external links within and to your website with the aim of improving your natural rankings in the search engines.

Link Building is probably the most important aspect of Search Engine Optimisation and also one of the most time consuming.   These days more and more companies are doing the on page optimisation well e.g. meta tags, headings and themed pages, so link building is becoming a key differentiator in the eyes of the search engines.

Few companies embark on an active link-building process and those that do typically approach it in an ad-hoc manner.  We believe it needs to be a continuous activity.

The best illustration of the power of inbound links was a couple of years ago when a number of websites (as a result of viral activity) linked the phrase ‘miserable failure’ to George Bush’s presidential site.  The website quickly rose to No.1 in the search results despite obviously not having these words appearing on the website. See link below.

Interesting inbound link article >>

How can we help?

We use a combination of link building strategies that include social media article submissions, targeted blogs, referrals, directories and user review websites to link a targeted audience to your website.

We can help you to identify the keywords you wish to target and manage the ongoing link-building process.  This involves identifying target sites, defining a communications strategy (based on importance and relevance) and negotiating and managing the implementation of links.

For more information on our link building services, call or email us: 09 889 8020 or search@steer.co.nz

Link Building – useful links

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