Search engine marketing is often the starting point for new retailers because the traffic is qualified i.e. they have ‘searched’ as opposed to clicking on a flashy banner ad!

Search engines can also provide huge volumes of traffic. 

Within search engine marketing there are two inter-related channels: Natural Search (SEO) and Paid Search (PPC).

Your customer journey starts at the search engine doors, the world’s largest marketplace.  Customers arriving at your site from a search engine spend on average 20% more than non-searchers. With over 70% of online purchases being influenced by search engines, you need to have a coordinated and targeted search marketing strategy.

Search engine marketing is all about keywords, the audience and sales opportunity they leverage.  We frequently find that out of all the hundreds of possible keywords that people are optimising for, as much as 80% of the searching audience, use less than 10% of those keywords to seek out a site like yours. But what are most Search Engine Marketing Agencies optimising their clients for? It's the hundreds of keywords that make up the other 90%.

For more information on our Search Engine Marketing services, call or email us: 09 889 8020 or search@steer.co.nz

Search Engine Marketing – useful links

Search Engine Marketing Training >>
Search Engine Optimisation >>
Link Building >>
20 Search Engine Optimisation Tips >>
Search Engine Optimisation (SEO) – Tools &