SEO is a complex marketing channel.  It requires a truly collaborative approach between agency and client.

We can show designers and developers how to build SEO friendly websites, your online marketing people how to develop link-building strategies, editors and copywriters how to write optimised copy and your PR people how to optimise and publish press releases through search engines and news feeds.  We can also educate senior stakeholders on the importance of search marketing for improving business results. 

We can help set-up your paid search campaign and train your staff so they can manage this channel.

For more information on our SEO Training, call or email us: 09 579 4269 or search@steer.co.nz

Search Engine Marketing – useful links

Search Engine Optimisation >>
20 Search Engine Optimisation Tips >>
Search Engine Optimisation – Tools & Resources >>
Link Building >>
Paid Search Marketing >>

In order to begin off page SEO you need to understand PageRank. PageRank is an important contributor to higher search engine rankings. It’s Google’s way of indexing all content and websites based on relative importance.

Here are six on-page optimisation factors for SEO Company Agency

1. SEO - Include the keyword phrase that you are optimising for in your <title> tags.

<title></title> tags show up at the top of the browser window, and the clickable text that appears at the top of Agency
SEO Company Agency
listing in the SEO. It’s really important that Agency
<title> tags contain the keywords that Agency
optimising that particular page for. It gives the SEO a strong clue as to what Agency
page is about.

For example:

If your webpage is about wine tasting, then the title of the page could be: Top wine Tasting Tips | Pinot Noir, Pinot Gris

Note how we used the SEO separator to add in some extra keywords.

2. SEO - Include the keyword phrase that Agency
are optimising for in your <h1> tags. Company Agency.

SEO H1 tags are equivalent to headlines in a newspaper: The Agency engines read them first to find out what Agency
page is about. If the SEO find Agency important keywords in your <h1> tags, Agency
page will be seen as more relevant for that Company Agency
Agency term.

People don’t like using H1 tags on their sites because the default styling of an H1 tag is rather big and ugly. But it’s easy to style these tags with CSS Company Agency
.

3. SEO-Include the keyword phrase in Agency
first 50 words

Excluding headings, the first 50 words appear to be the most important for search engines company agency.

SEO Company Agency

So many sites use ‘click here’ to link to other pages when they are missing an opportunity to include keywords. For example, suppose I had a retail website selling wine and on one of my product pages I had a link to more information. Rather than ‘click here’ for more information I should clearly hyperlink the following ‘more pinot gris information >>’

5. SEO - Keyword density company agency

Try to include your SEO keyword phrase at least once every 100 words in the text of company page. (Keyword density circa 1%).

We recommend somewhere between a 1% and 4% keyword density. You may be penalised for Spam if you go higher Company Agency
.

6 . SEO - Use good, original content on your site

Try to get the best quality content company agency that you can for your site, because the search engines will also pay attention to how long people spend reading Agency site: The longer they stay, the more relevant company site looks. If they “bounce” away immediately, the Agency engines might think that your site isn’t a very good fit.

Avoid duplicating existing SEO content company agency as the search engines don’t like it and can penalise you for it. If you are syndicating articles we recommend you try to change them (e.g. use synonyms, alter paragraph structure) at least 25%.

Keyword research is the most important step in an SEO strategy as it forms the basis for all other elements Company Agency
.

SEO and Domain Names

There has always been a lot of debate company agency as to the importance of keyword rich domain names for SEO. Most will agree that they are a factor. This is obvious when you perform a Agency and Google highlights the keywords in the results page.

While most SEO experts will start by utilising the vast amount of paid for and free keywords tools to determine your target keywords, few will use customer feedback.

SEO Images
People would rather see beautiful images of their holiday destination rather than copy. It’s often far easier to get ranked in Google Image Search. Furthermore, images show up in the regular Google Agency via Google Universal search results.

SEO Video
Videos are outranking text due to company agency their popularity. Try optimising company YouTube videos to get on top of Google search with blended in video search results, as opposed to hoping to get there via regular text and link based ranking.

SEO Google Places
This is obvious, travel is location based like no other. Google local search results show up in most cases in searches like ‘hotel auckland’ or ‘apartment queenstown’. To appear there you need a lot of reviews on travel focused sites like Tripadvisor and Booking.com. Encourage company satisfied customers to post reviews.

SEO Multilingual
Analyse where your customers are company agency coming from and what language they speak. By creating a multilingual website companycould gain an edge on your competitors. Some nations also have important other Agency engines e.g. Baidu in China.

SEO News
You can draw on a major related major event. For example, suppose you have a hotel in the Fox Glacier and there has been a massive glacial movement which is in the news. You could post our own candid view in your blog and this is likely to get
picked up by Google News etc.

Meta tags will boost Agency rankings. Search engines have discounted these for years now. Sure they will help create a theme, which will aid SEO but that’s about it.
SEO Fables

1. SEO is a project company complete and are then done with. Successful SEO requires a strategy and ongoing commitment.

Meta tags will boost your rankings. Search engines have discounted these for years now. Sure they will help create a theme, which will aid SEO but that’s about it.

Hyphenated domain names are best company agency for SEO. e.g auckland-real-estate-investment.com. It’s good to separate keywords with hyphens in the rest of the URL after the .com, but not necessary in the domain itself.
. There is little correlation between company the presence of H1 tags and rankings. However, company should write good H1 headings for usability and accessibility, not so much for SEO.
# There are some unique ranking signals for Google Mobile Search. Google Mobile Search results mirror those of Google Web Search. For usability we recommend creating a mobile-friendly version of company site.

SEO - choosing the right partner:


* Avoid an expert who is only advising on meta data and on-page SEO
* They shouldn’t overlook usability: there’s no point in driving more traffic if it doesn’t convert
* Link building recommendations should feature relevant, popular sites, both nationally and internationally
* They will develop a plan to get company employees involved in e.g. posting to a company blog
audits should go beyond repairing to looking for strategic opportunities. For example, their may be opportunities to dominate search pages using a multi-media approach company agency