Steer uses proprietary software to manage your product feeds for price comparison shopping sites. 

This enables you to control and optimise all aspects of your comparison shopping activity under one all encompassing web-based software application.

As comparison shopping grows, the reliance of these management tools to maximise returns becomes all important. New comparison sites are launching all the time, all with different technical requirements.

Our price comparison website interface gives you an overall performance view, with the ability to drill down to individual product performance, across all your data feeds. Most online retailers find that at least 30% of products don’t give a good ROI and subsequently remove them.  Without readily available performance information it is almost impossible to know which products to remove or include in your feeds.

The Benefits of Product Feed Management Software

  • Save money by identifying and removing poor performing products.
  • Saves you time allowing you to concentrate on what you know best (your customers and your products). No need to mess around with Excel spreadsheets for every shopping site.

  • You have the control: our intuitive and advanced merchant interface allow you to fully manage the whole process yourself.
  • You don’t need to hire or train more staff.

  • Manage multiple price comparison sites through one easy to use interface.

  • Optimise all elements driving the performance of your campaigns at the product level, reducing wastage and increasing sales revenues. With a simple button you can remove a product from a feed, or make a unilateral decision to remove a whole category from the feed with just one click.
  • We optimise your titles and descriptions to ensure that your products have the best chance of being found. All feeds need a little work, adding more keywords to the titles and descriptions will improve your cost of sale.
  • Test the price comparison channel without fear.  Our knowledge and experience will ensure that the campaign begins as well as possible and improves over time.
  • 100% visibility into performance of campaigns. You can view the click costs and sales revenues across all price comparison sites at a product level.

For more information on product feed management, call or email us: 09 889 8020 or online@steer.co.nz