eCommerce and Online Marketing Specialists, Auckland, New Zealand
09 889 8020
The Value of Social Media for Online Retailers
It’s important to rank social media (perhaps factoring in future growth if you are in the experimental stage) against your other channels. This will enable to allocate the appropriate time and budget to it.
“In March 2009 Google referred 377 times as much traffic to retail websites than Twitter” - Hitwise
Average value/visit by digital marketing channel for a retail website
The table below shows that visitors originating from external links can be almost five times more valuable than paid search, ranked second.
Search Engine Optimisation (SEO)
For more information on social media, call or email us: 09 889 8020 or results@steer.co.nz
Social Media Resources
Top 10 Social Media Tactics >>
15 Free Social Media Monitoring Tools >>
Top 10 Links for Social Media Optimisation >>
Key Social Media Questions >>
The Future of Social Media >>
How to promote your business on Twitter >>
The Value of Social Media for Online Retailers >>
How to Approach Social Media >>
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- • SEO and Google’s Real Time Search Results
- • Facebook Places
- • Google AdWords Sitelinks
- • Google AdWords launches enhanced CPC
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- • Google Adwords – Modified Broad Match
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- • Google AdWords – Ad Copy Tips
- • Using Social Media to Rank for SEO
- • Social Media NZ – Facebook’s Like Button
- • How to Know When Your Site Needs SEO Before Social Media
- • SEO – The Perfect Link
- • SEO – Link Building Tips
- • Optimising your videos for SEO – Quick Checklist
- • Five SEO tips for eCommerce sites
- • 7 Social Media Uses for Small Businesses
- • Social Media Tips for Small Businesses
- • eCommerce Survey
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Latest Twitter Comments
- Thu, Sep 2nd
- steer_digital: AdWords and Analytics: With so many businesses using Google’s free Analytics service many must wonder, as... http://bit.ly/aeEKXZ Steer SEO 09:13 AM
- steer_digital: AdWords and Analytics: With so many businesses using Google’s free Analytics service many must wonder, as we do, i... http://bit.ly/amlTEu 09:13 AM
- steer_digital: 43 Paid Search Marketing Tools (And When To Use Them) - Search Engine Watch (SEW) http://bit.ly/b6NiIH RT @sewatch 08:30 AM
- Wed, Sep 1st
- steer_digital: SEO and Google’s Real Time Search Results: Image via CrunchBase Google Alerts, Google’s free content monitoring se... http://bit.ly/aiPDJs 09:34 AM
- steer_digital: SEO and Google’s Real Time Search Results: Image via CrunchBase Google Alerts, Google’s free content moni... http://bit.ly/aeYy8v Steer SEO 09:34 AM
- Mon, Aug 30th
- steer_digital: Facebook Places: Geolocation services like Foursquare are not new, however they haven’t taken off because they lac... http://bit.ly/95toeO 11:13 AM
- steer_digital: Facebook Places: Geolocation services like Foursquare are not new, however they haven’t taken off because... http://bit.ly/caybUl Steer SEO 11:13 AM
- steer_digital: Top tips for a positive social media footprint http://bit.ly/d4SpZU 09:32 AM
- steer_digital: Google launches home for real-time with alerts for social media monitoring http://bit.ly/d4eCsg 09:14 AM
- Fri, Aug 27th
- steer_digital: Google AdWords Sitelinks: Image via Wikipedia You might have noticed the blue sitelinks appearing in the organic l... http://bit.ly/aCbeGF 11:05 AM
- steer_digital: Google AdWords Sitelinks: Image via Wikipedia You might have noticed the blue sitelinks appearing in the ... http://bit.ly/9kPFhS Steer SEO 11:05 AM
- steer_digital: 8 Crucial AdWords Reports For Measuring Success http://t.co/LP7Y7xW via @sengineland 09:30 AM
- Thu, Aug 26th
- steer_digital: Google AdWords launches enhanced CPC: Image via Wikipedia This change in AdWords is best explained with an example... http://bit.ly/aHiKJh 10:50 AM
- steer_digital: Google AdWords launches enhanced CPC: Image via Wikipedia This change in AdWords is best explained with a... http://bit.ly/d4HvU5 Steer SEO 10:50 AM
- Wed, Aug 25th
- steer_digital: Improving visibility of your blog: We love Blogging! Not only does a blog help in SEO but it helps keep you up-to... http://bit.ly/cbzhyi 09:54 AM
- steer_digital: Improving visibility of your blog: We love Blogging! Not only does a blog help in SEO but it helps keep ... http://bit.ly/dBQeYy Steer SEO 09:54 AM
- Tue, Aug 24th
- steer_digital: SEO Tips: Image via Wikipedia Here’s a few SEO tips following recent announcements by the search engines. Homepage... http://bit.ly/bkymvV 09:41 AM
- steer_digital: SEO Tips: Image via Wikipedia Here’s a few SEO tips following recent announcements by the search engines.... http://bit.ly/bNx5Ii Steer SEO 09:41 AM
- steer_digital: Ford publishes its social media guidelines http://bit.ly/9bwkDR 08:56 AM
- Mon, Aug 23rd
- steer_digital: Make Google AdWords Bidding Features Work for You - http://bit.ly/dDocMv RT @sewatch 11:52 AM
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Understanding the Search Marketing Industry
