Social Media

The Value of Social Media for Online Retailers

It’s important to rank social media (perhaps factoring in future growth if you are in the experimental stage) against your other channels. This will enable to allocate the appropriate time and budget to it.

“In March 2009 Google referred 377 times as much traffic to retail websites than Twitter” - Hitwise

Average value/visit by digital marketing channel for a retail website

The table below shows that visitors originating from external links can be almost five times more valuable than paid search, ranked second.

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For more information on social media, call or email us: 09 889 8020 or results@steer.co.nz

Social Media Resources

Top 10 Social Media Tactics >>
15 Free Social Media Monitoring Tools >>
Top 10 Links for Social Media Optimisation >>
Key Social Media Questions >>
The Future of Social Media >>
How to promote your business on Twitter >>
The Value of Social Media for Online Retailers >>
How to Approach Social Media >>

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SEO
SEO is the process of using search engines e.g. Google to promote your business, products and services. SEO is the process of modifying the structure and content of your website to create a themed impression so that the search engines understand exactly which topics your site is relevant for and should therefore rank well search results. Pay per click advertising is the process of displaying adverts alongside search engine results . You do not pay until a searcher clicks on one of your adverts.

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